Get Anything Done

We believe that everyone should have the power to get anything done. Make boxes disappear like *that*. Take your garden from wild to wonderful. Conjure a birthday cake. Or assemble furniture right in front of your eyes.

When you think about it, it’s a little bit of modern-day magic, and it’s anyone to wield.

THE HEART OF gad: tASKIES

I created the Taskies to be the vibrant, approachable, and playful helpers to get things done.

They bridge our skilled Taskers and the "magical" world of Get Anything Done. Each Taskie has their own personality, reflecting how they would move when being used in real life. Created three side views of Taskies to better showcase them from multiple angles in static and animation, while also providing a scalable reference for future design.

Where It All Started

The journey begins with these raw sketches a year ago – the very first scribbles where ideas took shape. In these early explorations, I focused on defining how each character would move, how they'd interact with the magical world, and how their personalities would visually come to life.

It’s interesting that how it evolved to such a different visual, bringing the Taskies into the real world, elevate the brand to a different level and became Airtasker’s new brand platform.

CREDIT

Creative Director - Marina Vasilieva
Art concept & Visual direction - Alvin Yang
Production agency - Howatson+Company
Animation agency - Hecler